Ali Farhan

Lahore, Pakistan · UTC+05:00 · Open to full-time remote roles and ongoing contracts
alifarhanhoney@gmail.com · +92 307 2656896

Profile

Digital marketer with experience across brand activations, manufacturing content, apparel launch planning and US-market client communication. Combines audience research, social content, Meta/TikTok marketing capability and organized follow-up with practical creative and automation tools.

Core capabilities

Social media content planning · Copywriting and brand voice · Meta campaign planning · TikTok content and creative concepts · Canva and CapCut · Shopify and WordPress content · Lead research and CRM follow-up · Reporting and marketing coordination · n8n and AI-assisted content workflows

Selected experience

Cotton Craft (Pvt.) Ltd. — Digital Operations & Growth Lead

Contract engagement · Current

• Develop product-oriented and brand content for social media, websites and marketing touchpoints.
• Support digital presence, B2B prospect research and consistent brand communication.
• Contribute to exhibition/medical-camp representation and coordination with creative and digital teams.

Ocean Edge — Apparel Marketing & Launch Project

• Conducted product, competitor and pricing research to support apparel positioning.
• Developed content directions, audience segments and a social-to-WhatsApp inquiry funnel.
• Worked on page setup, content calendars and Meta lead-generation planning.

UNISOL — Operations & IT Communication Lead

Previous engagement · US-market operations

• Supported email outreach, cold calling, lead qualification and structured prospect follow-up.
• Maintained client records and coordinated onboarding and service communication for US-market trucking operations.

Zong Franchise — Media & Operations Supervisor

Previous franchise role · Regional activation

• Coordinated regional brand activations, event stalls and local promotional visibility in the Jhang region.
• Supervised field staff, audience engagement and SIM-offer communication at promotional events.

Relizon Pharmaceuticals — IT & Digital Media Administrator

May 2017 – December 2018

• Maintained website content and supported Excel-based payroll/data digitization.

Selected inspectable work

Cotton Craft product/R&D blog · Published product how-to
Website credit: “Powered by Ali Farhan” on cottoncraftpvt.com.

Independent portfolio work

Two playable vertical product-video concepts · Content calendar · Completed illustrative campaign report · Working local inquiry-triage demonstration · Paid-social setup QA. Reports use illustrative data; automation uses synthetic messages. Independent demonstrations are separate from employer work.

Training & education

DigiSkills — Digital Marketing; Communication and Soft Skills
Google Cloud — Prompt Design in Vertex AI
PVTC — Computer Application & Office Professional
Master of Library & Information Sciences, AIOU (2021–2023)
Bachelor of Library & Information Sciences, AIOU (2019–2021)

Remote working

Available for full-time remote roles and contract work. Working-hour overlap and start date agreed per role. Existing Cotton Craft engagement is contract-based.

Tools

Meta Business Suite · TikTok · Canva · CapCut · Shopify · WordPress · n8n · Microsoft Excel · Generative AI content tools