SELECTED EXPERIENCE / COTTON CRAFT (PVT.) LTD.
PRODUCT KNOWLEDGE.
MADE ACCESSIBLE.
A connected set of product articles, educational content and catalogue presentations for a medical-supplies manufacturer.
The brief
Make product information easier to find and understand, support a consistent brand presence and give trade buyers clearer routes to inquire.
My contribution
Product and R&D content, website-content operations, creative coordination, product presentation and B2B communication. These responsibilities are drawn from my professional portfolio; the linked public outputs provide inspectable context.
Published work you can inspect
The public website footer credits “Powered by Ali Farhan”. That is a visible website credit, not a claim that every company asset or article was solely authored by me.
Content decisions
Organize technical information around individual products; pair readable headings with clear product context; keep specifications and medical claims subject to company review.
Observable output
Published product articles and a publicly accessible how-to video. These company-owned outputs make the content inspectable.
Catalogue-ready product presentation
Selected product views assembled into clear presentation sheets using supplied product photographs, with AI-assisted layout support. This demonstrates image selection and presentation—not a claim of having photographed the products.
How I plan the next cycle
Company channels / context links
These are company-owned channels. The links provide public context, not independent proof of account permissions, current management dates or campaign performance.