SELECTED EXPERIENCE / OCEAN EDGE

FROM PRODUCT
TO INQUIRY.

Audience research, offer positioning, copy development and a social-to-WhatsApp inquiry journey for an apparel launch.

Scope / Launch planning & campaign buildCategory / ApparelOutput / Research, copy, funnel

The challenge

Turn a product range into a clear audience proposition and an actionable marketing path—not just an isolated product post.

My contribution

Researching products and competitors, shaping the offer, planning creative angles, writing copy and mapping product-interest capture through follow-up.

An original ad-editor artifact

Cropped original Meta editor showing Ocean Edge ad copy headline and CTA — Cropped from the supplied original portfolio screenshot: primary text, headline and CTA in the Meta ad editor. Draft/build-stage evidence; no spend, launch or performance outcome is represented.

Message

“One Set. Gym to Street” ties a product to a recognizable use case. The call to action invites the next conversation rather than assuming an immediate purchase.

Measurement approach

Record product interest and size, track qualified inquiries separately from clicks, and review progression to an actual order before scaling spend.

Try the independent campaign QA tool ↗

Independent motion extensions

New AI-assisted portfolio concepts made with supplied Ocean Edge imagery. Silent vertical edits; separate from historical brand work.

Apparel / One Set, One Tone · independent concept

Product / The Everyday Cap · independent concept