AVAILABLE FOR REMOTE OPPORTUNITIESLAHORE, PK / DIGITAL MARKETING

STRATEGY IN MIND. EXECUTION IN HAND.

ALIFARHAN.

Digital Marketing Specialist

Meta & TikTok · Social Content · Marketing Operations

I handle social content, campaign execution and lead follow-up for remote marketing teams.

Ali Farhan, digital marketing specialist
BRAND THINKING.
OPERATOR HABITS.
META / TIKTOK / AUTOMATION

Social Media / Campaigns / Marketing Operations

SCROLL TO EXPLORE ↓
SELECTED PROFESSIONAL EXPERIENCECotton CraftOcean EdgeZong FranchiseUNISOL
PUBLISHED WORK / INSPECTABLE OUTPUTS

WORK YOU CAN
INSPECT.

Selected work artifacts, clear contribution notes and company-owned public links. Start with the evidence, then explore how I work.

PUBLIC WEBSITE CREDIT

Cotton Craft’s website footer reads “Powered by Ali Farhan”.

Inspect the company site ↗
01 / Selected creative archive

MADE TO
GET NOTICED.

Product storytelling, education campaigns and clean visual direction. Selected product imagery and technical-content samples.

02 / Experience

Different markets.
One execution mindset.

Brand activations, B2B content, e-commerce launches and client communication. Here is where my approach comes from.

B2B manufacturing · Brand & digital operations

Cotton Craft

Explore the case study ↗

Supporting a medical-supplies manufacturer with a clearer digital presence and a connected online-to-offline customer journey.

Read my contribution ↗

Context: A manufacturing business needs informative content, consistent brand presentation and clear routes for trade inquiries.

  • Developed product and R&D content, social captions and brand messaging.
  • Supported website content, digital storefronts and cross-platform brand consistency.
  • Contributed to B2B prospect research, medical-expo materials and on-ground brand representation.
  • Coordinated creative and operational work across marketing touchpoints.

Relevant to your team: content operations, B2B communication, publishing coordination and inquiry handling.

Apparel · E-commerce launch planning

Ocean Edge

Explore the case study ↗

Connecting market research, product positioning and a social-to-WhatsApp purchase journey for an apparel brand.

Read my contribution ↗
  • Researched products, pricing and competing apparel offers.
  • Developed audience segments, creative directions and a Meta lead-generation approach.
  • Worked on page setup, content planning and product-interest capture.
  • Planned the route from creative to inquiry, product selection and order follow-up.

Focus: launch readiness, offer clarity and an organized inquiry-to-order process.

The new creative study below is separate from this historical experience.

Telecom · Regional activation · Previous role

Zong Franchise

Explore the case study ↗

Community-informed brand activations and promotional operations across the Jhang region.

Read my contribution ↗

Role: Media & Operations Supervisor at a Zong franchise.

  • Helped select event locations using local audience and footfall knowledge.
  • Coordinated branded stalls, local promotional material and event activities.
  • Supervised field staff, visitor engagement and SIM-offer communication.
  • Supported local visibility through shop-front branding and placement recommendations.

Relevant to digital work: audience understanding, offer communication and reliable campaign execution. Experience through a Zong franchise, focused on regional execution.

US trucking operations · Outreach · Previous role

UNISOL

Lead research, prospect communication and organized follow-up for a US-market trucking operation.

Read my contribution ↗
  • Handled email outreach and cold-calling support.
  • Maintained prospect records and follow-up status.
  • Supported client onboarding and service coordination.
  • Prepared communication material and operational reporting templates.

Relevant to your team: clear written updates, CRM discipline, client communication and handoffs.

PLAYABLE WORK / INDEPENDENT CONCEPTS

SHORT FORMAT.
CLEAR INTENT.

Two finished, AI-assisted vertical edits using supplied product imagery. Silent by design; no campaign-performance claims.

ONE SET / ONE TONE

Brief: Show a coordinated apparel range with a fast hook, readable captions and deliberate pacing.
Contribution: AI-assisted concept, sequence, typography and edit.

Download MP4 ↓

THE EVERYDAY CAP

Brief: Turn a static product card into a focused colour/detail story.
Contribution: AI-assisted crop direction, motion and caption timing.

Download MP4 ↓
03 / Independent creative studio

From a blank brief
to a usable campaign.

An apparel launch study combining original creative direction, sample copy and a practical marketing workflow.

Independent campaign concept · AI-assisted creative development using supplied product imagery. Product facts and offers are reviewed before publishing.

OCEAN EDGE / EVERYDAY MOTION

Your day.
Your pace.

Creative concept: Your day, your pace, grey tracksuit
From first plans to last light.Explore the edit ↗
OCEAN EDGE / THE DAILY EDIT

Keep the outfit.
Change the plans.

Creative concept featuring an Ocean Edge dark T-shirt
One base. Your own rotation.Find your fit ↗
OCEAN EDGE / FIT FIRST

Less guessing.
Better fitting.

Creative concept featuring a navy tracksuit and a fit-guide message
Ask for the size guide.DM “FIT” ↗

A save-worthy carousel, not another sales poster.

Instagram · 4-frame concept

Two weeks. A purpose for every post.

Independent launch plan balancing discovery, product education, conversations and consideration. Publishing times are tested after audience data is available—not invented as universal “best times.”

DayFormat / channelMessageAction / measure
01Reel · IG / TikTokYour day. Your pace.Profile visit / retention
02Carousel · IG / FBCheck these before buying a tracksuitSave / saves and shares
04Static · IG / FBKeep the outfit. Change the plans.View collection / link clicks
06Story · IGChoose your preferred silhouetteReply / qualified conversations
08Reel · IG / TikTokOne outfit, three everyday momentsVisit profile / watch time
10Carousel · IG / FBHow to compare size chartsDM FIT / inquiry quality
12Static · IG / FBBuild your daily rotationBrowse / landing-page visits
14Story + reviewYour questions, answeredReply / FAQ patterns
THE APPROACH

NOT JUST
ANOTHER POST.
A REASON TO ACT.

Understand the audience. Shape the message.
Build the creative. Keep the follow-up moving.

↗
04 / Working together

The work behind
the feed.

Clear approvals, organized assets and useful reporting. The recurring work matters as much as the launch.

01

Understand

Audience, offer, brand voice, channel roles and a clear brief.

02

Prepare

Calendar, captions, creative variants and organized source files.

03

Approve

Review queue, factual checks and explicit sign-off before publishing.

04

Deliver

Publishing, comment triage, inquiry routing and timely handoffs.

05

Learn

Weekly report: what happened, why it matters and what changes next.

WORKING DEMONSTRATIONS

OPEN THE
WORKBENCH.

Working local demonstrations. Synthetic inputs stay clearly labelled and separate from employer results.

05 / Interactive reporting sample

Numbers with
a next step.

A working metric calculator. Enter your own campaign data; there is no preloaded performance claim.

Open the completed illustrative report with interpretation and next actions ↗

LINK CTR · clicks / impressions—
CPC · spend / clicks—
COST / QUALIFIED INQUIRY—
CLICK → INQUIRY RATE—

Enter all four values to calculate. No data is sent anywhere.

Inquiry rate assumes the inquiries belong to the same click-attributed cohort and reporting period. Separate organic or view-through inquiries before using it. Currency outputs use your input currency. No tracking or account connection is installed.

SHOPIFYN8NWHATSAPPCLAUDEGOOGLESHEETSGMAIL
REMOTE WORK / CLEAR WORKING AGREEMENTS

Ready to own the recurring work.

Availability
Open to full-time remote roles and ongoing contracts. Existing Cotton Craft work is contract-based.

Location & overlap
Lahore, Pakistan · UTC+05:00. Working-hour overlap and start date agreed for each role.

Communication
Written progress updates, clear approval queues, early blocker escalation and documented handoffs.

06 / About Ali

HUMAN
AT THE CORE.

My experience spans regional brand activations, manufacturing content, apparel launch planning and US-market client communication. I bring that mix into digital marketing: understand the audience, create the work and keep execution organized.

I work with Meta and TikTok content and campaign planning, creative production, e-commerce content and lead follow-up. AI and automation support the process; brand judgement, approvals and accountability stay part of the work.

Meta Business SuiteTikTokCanvaCapCutShopifyWordPressn8nExcelAI content workflows

Digital Marketing · DigiSkills   /   Prompt Design · Google Cloud
MLIS · Allama Iqbal Open University

REMOTE MARKETING ROLES & ONGOING CONTRACTS

LET’S MAKE
THE NEXT MOVE.

Social content, campaign support and marketing operations.

alifarhanhoney@gmail.com ↗
SELECTED CREATIVE

Download image ↓